Warsaw, Poland, September 8, 2025: Drift Masters is proud to announce a new partnership with L’Oréal Men Expert, who will join the championship’s family of sponsors at the Red Bull Drift Masters Grand Finale, taking place at the PGE Narodowy Stadium in Warsaw, Poland on September 12th and 13th.
Global Prestige at the Drift Masters Grand Finale
L’Oréal Men Expert, one of the world’s leading men’s grooming brands, is recognized globally for its premium quality and commitment to innovating with every step they take. Their presence at the Red Bull Drift Masters Grand Finale adds another layer of prestige to what is already considered the most important weekend in drifting on this side of the globe.
Immersive Fan Experiences with L’Oréal Men Expert
Fans attending the event and following online will see L’Oréal Men Expert branding both inside the stadium and across digital platforms, strengthening the connection between a global grooming brand and the fastest-growing motorsport in Europe. Further enhancing the experience, attendees can also explore a dedicated L’Oréal Men Expert Zone, offering consumers an immersive space to connect with the brand and its innovative products.
An Unforgettable Weekend
Adam Krawczak, President of Drift Masters, commented:
“The Red Bull Drift Masters Grand Finale is the most prestigious event on our calendar and we are incredibly proud to welcome L’Oréal Men Expert as an official partner for this occasion. Their global reputation and premium positioning reflect the direction Drift Masters is moving as we continue to attract world-class partners and deliver unforgettable experiences for fans.”
Fostering Confidence Every Step of the Way
Apostolos Maros, Brand Business Director of L’Oréal Paris in L’Oréal Poland/Baltic added:
“L’Oréal Men Expert is committed to supporting performance, confidence, and style. The Red Bull Drift Masters Grand Finale perfectly embodies these core values and makes it an ideal fit for our brand. Just as Drift Masters showcases drivers operating at peak performance with cutting-edge skill, L’Oréal Men Expert delivers high-performance grooming solutions for today’s man, driven by advanced science. This partnership speaks directly to the active lifestyle and aspirations of our consumers, empowering men to look and feel their best, fostering the confidence needed to excel in any challenge. The event brings together the best drivers, fans, and atmosphere in world drifting, and we are delighted to stand alongside Drift Masters at such a landmark event.”
About L’Oréal Men Expert
L’Oréal Men Expert, founded in 2004 by L’Oréal Paris, delivers high-performance grooming solutions for today’s man. Driven by cutting-edge science, the brand provides expert skincare, hygiene and styling products designed to boost confidence and exude confidence and style. Key ranges include Hydra Energetic, Barber Club, Power Age, and Derma Control, each addressing specific grooming needs with innovative formulas. With a history of partnerships with renowned athletes, such as racing driver Carlos Sainz Jr., L'Oréal Men Expert understands the demands of an active lifestyle and empowers men to look and feel their best.
The 2025 Red Bull Drift Masters Grand Finale is set to welcome over fifty thousand fans to Warsaw’s national stadium, with millions more expected to tune in online through the global Red Bull TV broadcast. The event will see the top drivers from across every corner of the world battle for the championship crown in front of one of the most electric motorsport audiences on the planet.
For more information on the Red Bull Drift Masters Grand Finale and the full 2025 season, click here.
