Ringier Axel Springer Polska and Drift Masters, the fastest-growing drifting organization in the world, have extended their media partnership established in 2023. As part of the collaboration, content promoting the competitions organized by Drift Masters and information about the discipline of drifting itself will appear on the Przegląd Sportowy Onet website.
Drift Masters (DM) is a series of drifting events held at six arenas across Europe, featuring drivers from around the world. The first DM event took place in 2014. In 2024, six events are scheduled – the first on May 10-11 at the Ricardo Tormo Circuit in Valencia. The series finale, set for September 13-14, 2024, will once again take place at the PGE Narodowy Stadium in Warsaw.
During the 2023 finale in Warsaw, DM set a world attendance record for drifting events. 53,000 spectators watched the competition at PGE Narodowy. This year, organizers have prepared more surprises. Drifters will compete on new tracks (Spain, Hungary), and the finale at PGE Narodowy will be a two-day automotive celebration. A particularly exciting element will be the 10th anniversary show of the Drift Masters brand, scheduled for Friday, September 13, the first day of competition in Warsaw.
“Drift Masters is an extraordinary motorsport venture created by a group of fantastic individuals, enthusiasts of this discipline. It’s a great joy to be part of this adventure,” says Mateusz Aleksandrowicz, Head of New Business Sport Online at RAS Polska.
“Renewing our partnership with Przegląd Sportowy Onet is another step in our mission to popularize drifting, a sport full of adrenaline and incredible emotions. We are delighted that through this partnership, we can bring fans even closer to this fascinating sporting rivalry,” says Adam Krawczak, President of Drift Masters.
In addition, Drift Masters enriches its offering with a brand-new initiative. To mark the anniversary, the organization introduces Virtual Drift Masters – an e-sports league that provides a digital representation of real drifting events. This new platform allows simdrifters from around the world to compete on exactly the same tracks used in the Drift Masters main season. As a result, both fans and drivers can delve even deeper into the world of drifting, enjoying its virtual version alongside real-life competition on the track.
The first materials about Drift Masters will appear on the PS Onet portal in April.
